sports

Liverpool Seal £60m Turkish Airlines Shirt Deal

Published September 8, 2026 · Updated September 8, 2026 · The Guardian

Liverpool have agreed a five-year shirt sponsorship deal with Turkish Airlines worth over £60m per year, starting from the 2027-28 season.

Liverpool have announced a new shirt sponsorship deal with Turkish Airlines worth in excess of £60m a year to the club. The five-year agreement will come into effect from the start of the 2027-28 season, generating more than £300m for the Reds. fishroad-app.com

Turkish Airlines will replace Standard Chartered, Liverpool's main club partner since 2010. The current Standard Chartered deal is understood to be worth around £50m per season, making the Turkish Airlines agreement potentially the most lucrative in Premier League history.

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