Super Furry Animals Sponsor Welsh Football Club

Super Furry Animals, the Welsh indie-rock band, have announced they will be sponsoring Cwmbran Celtic football club for the upcoming season. The sponsorship is described as a nostalgic trip rather than a cynical attempt to monetize 'adjacent audiences'. ipltable.lol

This isn't the band's first foray into football sponsorship. In 1999, frontman Gruff Rhys and bassist Guto Pryce persuaded their bandmates to sponsor Cardiff City during their Welsh Cup run. This time, they're supporting Cwmbran Celtic, a club recently relegated from Wales's second tier. Cwmbran is the town where the band sends their giant inflatable bear stage props for repair, making this partnership particularly fitting for both parties.